The perfect keyword is the best way to capture your audience. If your site is about mattresses, you should have a dozen or so perfectly apt keywords which when typed into a search engine would automatically lead to your site being in the top results. These keywords should be present and used a few times in your web page.

To begin with, use a keyword analyzer. Wordtracker is a good analyzer and has been used with great success by many. This analyzer will help you find all the keyword combinations that could be related to your business or service in anyway. It provides an analysis of actual searches which have been conducted in search engines. There are many different ways in which keywords are typed in, and each one throws up different results. For example, there can be different results for ‘Mattress’, ‘mattress’ and ‘mattresses’. Therefore, while targeting search engine users, it is important to include all the different varying versions of the keyword you would like to use. This will also enable you to be enlisted by the search engine because it will be convinced that your webpage is relevant to all the different keyword searches.

Use unique writing and uncommon keywords. Also, make good use of synonyms. This means that you will have unique keyword, enabling your page to have fewer competitors in search engine listings. Keywords should not be repeated too many times. If you repeat a keyword over and over again, the search engines might consider it spam. Search engines also give prominence to keywords which are set neared the beginning of a web page. You should design your site such that the first few words of the first paragraph could double as keywords.

Even those keywords that are at the beginning of a HTML document are given preference. You should arrange your HTML table such that the navigation bar comes after your main body text. Another way, which is not always practical though, is to name cascading style sheets after the keywords. Hidden value tags containing keywords or link only pages are not included by search engines. Some search engines even consider hidden value tags to be spam so it would be a good idea to steer clear of these.

Many webmasters have managed to hide dozens of keywords using tiny font sizes (like font size 1) so usually; search engines avoid sites with too much tiny text. Remember, your keywords are meant to attract potential customers to you, not get your website banned.