Link exchange partner sites are really important for internet marketing as they spike the rate in your link popularity by leaps and bounds. Many search engine optimization experts have agreed that link popularity is a way of checking the ranking of a site in search engine results. Some even consider link popularity to be the most important! There are many tools available to check a site’s link popularity rating. These tools monitor the rating on a regular basis.

Finding reciprocal link partners to exchange links is not difficult. You need to decide what type of web sites would be happy to link to your site. For example, a website on dogs would definitely want to link to your site if you are writing about flea control, while a website on travel would link to a site about an exotic holiday destination. Once you figure out what sites would want to link with yours, you need to follow these simple steps to create great link exchange partner sites.

 Web directories have targeted sites like the ‘Open Directory Project’. Go to a web directories home page and type in keywords relevant to your site. Whichever category has top listings is the one you need to be linking your site to. Many categories come with a resources or a directories sub category. Resources usually offer links to sites on the same or similar subjects.

Another way to find great link exchange partner sites is to find sites that exchange links with websites which are your competitors. Search engines would be able to find you reciprocal link partners quite easily rather than directories. Type in keyword phrases about or related to your site and even related directories and resource pages. You could also directly look for link pages by typing ‘links.html’ after the keyword phrases. You could replace html with other file extensions like .htm or .php. Use these sites to create a resources or a links page and add links.

Then, you have to link from your home page to that page of links and then upload to your server.  Some sites like web directories do not need reciprocal links so you can simply submit your links. However, others need to be informed that you are linking to their site. Simply contact them and request. Exchanging links will be greatly beneficial to both sites so most would happily exchange links with you. Remember to only exchange links with targeted sites and not link farms. Link farms are considered spam by most search engines. Also remember to link back only to quality and relevant sites.